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Posts Tagged ‘stories’


Why Facts Tell and Stories Sell

Tuesday, December 16th, 2008

If you are in sales or marketing, you have probably come across this concept: “Facts tell and stories sell”.  Why is this true?  Before the written word, prehistoric peoples used stories, or what anthropologists call oral traditions, to pass down vital knowledge and information.  The knowledge and information in these stories was detrimental to the survival of these peoples.  Along with moral lessons, these stories contain facts: How and where to hunt game, when and where to plant crops, when to harvest crops, etc… (more…)

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