Archive for the ‘Branding’ Category
Why Facts Tell and Stories Sell
Tuesday, December 16th, 2008
If you are in sales or marketing, you have probably come across this concept: “Facts tell and stories sell”. Why is this true? Before the written word, prehistoric peoples used stories, or what anthropologists call oral traditions, to pass down vital knowledge and information. The knowledge and information in these stories was detrimental to the survival of these peoples. Along with moral lessons, these stories contain facts: How and where to hunt game, when and where to plant crops, when to harvest crops, etc… (more…)
Tags: facts, Marketing, sales, stories
Posted in Branding, Business Growth, Marketing | No Comments »
Branding 101: What’s Your Signature
Friday, December 5th, 2008
Every excellent brand out there has a signature. Branding really is a simple complicated matter. Yeah that doesn’t make much sense, let me explain. Branding is simple in it’s concept but at times its complicated in its execution. Defining your brand can be hard, confusing, and down right challenging. We need to break branding down into is parts to understand it fully.
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Tags: Branding
Posted in Branding | 1 Comment »
Branding 101: Branding is the True Sales Funnel
Monday, November 24th, 2008
Author’s Note: Branding 101 will be a series of posts helping you to understand what branding is and how to create powerful branding within your company.
Branding for most is known as a really well designed logo. Whenever I’m speaking to a group of business owners and the question of branding is brought up most think of it as a logo, some colors placed together in an orderly fashion, or tagline. What most people are missing is that this is only the result of good or bad branding.
Tags: Branding, branding 101, jocks, nerds, sales, sales funnel
Posted in Branding, Business Growth, Marketing | No Comments »
